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Sylvia Jaumann is quickly becoming known as the go-to gal in the bookkeeping business field. Her 18+ years of bookkeeping experience has enabled her to successfully run her own bookkeeping business.
If you’re looking for more ways to promote your bookkeeping business, look no further. I’ve uncovered 27 of the best ways to get bookkeeping clients.
Some of these ideas are online and others are offline promotional methods. Some of them require a little money and others just require a little of your time. In any case, get ready for some great ideas to get your bookkeeping business started fast!
1. Squidoo Squidoo is an easy and free way to promote your bookkeeping
business. Simply setup a page (called a “lens”) on Squidoo and create modules describing your bookkeeping business. You can also add many other fun modules to your lens such as polls, a Guestbook,videos, etc.
2. Facebook Facebook in an online social media site which allows people to keep in contact. Facebook has over 200 billion users worldwide.
3. Craigslist Craigslist is an online community where users can exchange information, buy or sell items, seek jobs or even find friends or romantic partners. Craigslist is free to use and gets over four billion page views per month.
4. Twitter Many people are using Twitter as a way to connect with colleagues, family, friends, and customers. If you haven't tried Twitter, now may be the time to set up an account and see what it's all about. Twitter is a "micro blogging" platform where you can write (in 140 characters or less) anything you'd like. You can update people about your day, share resources, send a link to your website - anything that you feel your followers will find useful or interesting.
5. Business Forums Forums are extremely popular online. Because of the abundance of forums, you should be very picky when choosing which ones you'll frequent and post on. This will save you time and allow you to achieve optimum results.
6. Postcards Postcards are an inexpensive and quick way to remind potential clients of your bookkeeping services. Due to their unusual shape and size, clients are more apt to read them if you make them eye-catching. Make sure you make them very appealing so that potential clients are forced to read them. You can make the “face side” (i.e. the side which typically has a photo) a “question and answer” type ad related to bookkeeping. You can create these very inexpensively using VistaPrint.
7. Sales letters Writing a sales letter to businesses is an extremely effective way to let potential clients discover your bookkeeping services. This medium gives you the opportunity to let your potential clients find out who you are, what you can do and (most importantly) how it will benefit their business.
8. Classified ads People love to read the classified ad section of the newspaper. By listing your classified ad under “Services For Hire” or some other such heading, potential clients will easily find your ad.
9. Blog Blogging has become extremely popular over the last few years. Using a blog to promote your bookkeeping website is a great way to get traffic and potential clients.
10. Monthly Ezine Starting your own monthly ezine is a great way to “soft sell” your bookkeeping services.
11. Public Speaking / Workshops If you’re comfortable speaking in front of others, giving speeches or doing workshops is an extremely effective way to let others know about your bookkeeping services.
12. Contacting Accountants By developing a relationship with the accountants in your area you will rapidly be the first person the accountant calls when their clients need help with their day to day bookkeeping.
13. Press release A press release is a newsworthy story about your bookkeeping business that you submit to various media outlets: newspapers, radio, television, magazines, etc. If the media is interested in your story, they may just interview you or run your press release in their publication.
14. Referrals Many established solo bookkeepers find they reach a point where they can’t take on any more work because they’re booked solid.
15. Meetup Meetup.com is an online social group where you can make local
contacts and actually end up meeting with them in your area. You can “meetup” with other bookkeepers (for referrals) or local businesses.
16. Networking Consider joining your local Chamber of Commerce, Rotary Club or
other such business networking group. These groups usually have regular networking meetings or events so people in business can make contact with one another. Make sure you attend as many functions as you can.
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Business Management Tips