The Secret Ingredient in Turnarounds: Buy-In
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Any manager who has struggled through a turnaround knows how crucial employee buy-in is; they also know how time-consuming and difficult it can be to secure. Here are three ways to gain buy-in from your people during a turnaround:
- Commiserate. A turnaround, by definition, means your company is suffering. Let people air their grievances about what went wrong and reminisce about the glory days. Their complaints may reveal important information about what they truly care about.
- Collect and share data. Interview customers and others in the industry to make sure your strategy will work; share these data with employees. If employees see evidence that the turnaround will work, they are more likely to get behind it.
- Keep lines of communication open. As you implement the turnaround strategy, continually ask employees for their input and regularly update them on progress.