3 Cold Call Tactics that Increase Sales
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In this era of social media and web-based marketing tools, it's easy to assume the cold call is dead. But especially in the B2B market, it is still a very popular — and effective — way to make sales. Here are three ways to convert a phone call into a sale:
- Find a direct line. Calling the direct number for the person you are trying to reach doubles your chances of getting him on the phone.
- Utilize online resources. Use sites such as LinkedIn, ZoomInfo, and Jigsaw to get more information about your targets or to make contact.
- Know the difference between persistence and annoyance. Annoying someone will not make him buy what you're selling. Be professional when reaching out: personalize each message, alternate between voicemail and email so you don't inundate, and add value or provide more information each time you call.